Last year, after the conclusion of the IPL 2022, a fresh set of TV and online streaming rights was sold for the 2023-2027 cycle. For the first time in the history of the league, the TV and online streaming rights were sold separately. Before this, the broadcaster, who held the TV rights also held the online streaming rights. However, the online streaming rights were sold to a different platform.
After the rights selling was confirmed, they were valued at 48,390 crores INR combined. Breaking it down, it was 100 crores INR per game, leaving behind the likes of Premier League (Football), Major League Baseball, and others. Cricket’s cash-rich league is only behind NFL (National Football League).
It won’t be long before IPL leaves behind NFL: Lalit Modi
Meanwhile, ahead of the 1000th IPL game, former chair and IPL founder Lalit Modi spoke on the journey of the tournament.
“For me it is a dream and it’s very personal,” he hummed.
“I wish to thank them (fans, players, stakeholders and regulators) all for their support. Thank you for making the IPL what it is,” Modi told Cricbuzz in a whirring voice as the celebrations took off at the Wankhede on Sunday night.
“It’s really an emotional time. It is amazing to see the IPL grow so fast and become the second biggest league in the world in terms of value. In terms of viewership, it is No 1. More important than that is the number of youngsters we have seen in the landscape of the country. And the infrastructure that has come up across India. That is the byproduct of the IPL’s growth.”
“It’s all because of the fans and how they have embraced the league. It’s only looking like it is growing from strength to strength. It won’t be long before the IPL becomes the No. 1 league in any sport in the world. It is behind the NFL now, No. 2 currently. Going by the rate and speed of the IPL’s growth, that day is not too far,” he reiterated.
This is how Twitter reacted
It's clear that the IPL has made a significant impact in the world of cricket and has become a major player in the global sporting landscape.
— N I K H I L (@nikhilkalavale) May 1, 2023
Sometimes I feel for that guy, Lalit Modi. He is literally the founder of IPL.
He was sacked over financial irregularities but I don’t think sacking him made any changes, in fact it’s higher than earlier. He was just used as scapegoat by BCCI.— Bhupender Thakur (@MisterBeeTee) May 1, 2023
Really?? Let's see what will happen after retirement of Dhoni, Rohit and Kohli. Currently barely see matches if RCB, CSK and MI is not playing.
— Mayur Jive (@Mayur_Jive) May 1, 2023
Cricket in India is what Eggball in USA. No other country love a particular sport like these two countries
— ?? (@ArunLaaal) May 1, 2023
And Sushmita Sen overtakes all Hollywood actress to become No 1 actress in the world
— Nikhhiiil (@iamnr001) May 1, 2023
Even if tIPL doesn't cross the NFL market cap, still the way IPL came in the top 3 sporting leagues, it's already a great achievement as only few countries play and watch cricket.
— priyo de (@PriyoDe) May 1, 2023
American Football is mainly played by Americans and is famous in USA. Other countries barely have visitors.
They are still around 10 times bigger than IPL.
IPL like leagues are played in different countries, like PSL, BBL etc.
NFL is only one.— Sachination.. (@vikramuda) May 1, 2023
Nobody watches IPL except south asia and some countries lmao
— ?diiFCB ? (@Blaugranistaa) May 1, 2023
NFL is watched by only US, Canada and few others with lifestyle ties to US. IPL also spans few countries and at the most cricket playing nations and UAE, that's all. May be someday AFC Championship will grow a bit if they market it like IPL because of the sheer population base.
— NatureProtector (@GrassyWay) May 1, 2023
Those who are confused about what is NFL it stands for National football league. It is a American football league basically.
Ps it is Not ? its ?— Virat Kohli (@ViratFanBoy10) May 1, 2023
