Once more, Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor have collaborated on a new advertisement. The trio delighted fans with an advertisement last year that was based on Shah Rukh’s 2023 hit film Jawan. Now, they are endorsing a steel company once more. Alia, Shah Rukh, and Ranbir returned to their well-known parts in the advertisement on Wednesday, respectively, from the films Gangubai Kathiawadi, Rockstar, and Raees.
“Ammi jaan kehti thi ki solid ghar banana ho toh sirf Rungta Steel TMT bar (Mom used to say that if you want to build a solid house, use only Rungta Steel TMT bar)” is the line from the advertisement that was shared by Rungta Steel’s official handle, which was inspired by Shah Rukh Khan’s Raees character.
Shah Rukh Khan, Ranbir and Alia surprise fans:
The level of advertising ??
— Adssss (@terabaaplawde) February 14, 2024
The Real Multiverse of madness ?????
— Lion ?? (@tywin_lion) February 14, 2024
Shah Rukh Khan
Raees Bhai ??? pic.twitter.com/FeH7sSsi6w— MASRUR (@masrur2srk) February 14, 2024
Mass ka baap #ShahRukhKhan ?
— S U B H A N K A R ? (@AttitudeimSRK12) February 14, 2024
Someone cast 3 of them in a movie ???
— Sim (@mostlySim) February 14, 2024
Bahut paisa hai Rungta steel walo ke pas bhai..
— Ashwani Kahar (@KaharAshwani) February 14, 2024
In the video, Rockstar, also known as Jordan (Ranbir Kapoor), hosts a housewarming party for Alia Bhatt’s Gangubai. Shah Rukh interrupts the celebration as they boast about their opulent residence. The actor made a dramatic entrance in his Raaes avatar by destroying the roof of Alia and Ranbir’s new house. He continues by explaining why he attended their party to an astounded Alia and Ranbir. “My mum used to say, no party is big or small and you must go,” he said in Urdu.
Shah Rukh retorted in response to Ranbir telling him to have arrived through the door, “If you had used Rungta Steel, I would not have been able to come crashing like that.” In the advertisement, a viewer said, “These three are needed together in one film.” “Raees X Rockstar X Gangubai (fire emojis)” said another.
The previous teaser, which debuted in October 2023, featured Shah Rukh reprising his ‘Jawan‘ persona, Alia dressed like the ‘Student of the Year‘ character Shanaya, and Ranbir Kapoor in his ‘Barfi’ avatar. The popular hostage scene from Jawan, in which Shah Rukh’s character made light of his desire for Alia when asked what he wanted, was recreated in the advertisement.
Shah Rukh and Alia kept referring to Ranbir in the advertisement by the names of his other characters, including Shiva, Sanju, Jagga, and Rocket Singh. In the advertisement, Shah Rukh talked to Alia and Ranbir about building a strong house and also threatened them.
