Virat Kohli ends his long-association with famous brand: Report

In the last few years, former India skipper Virat Kohli has been synonymous with the famous brand, PUMA. Way back in 2017, he signed a 100-crore INR deal with the famous brand as the brand ambassador. Talking about the brand deal, despite the Indian Cricket Board’s deal with PUMA’s rival Adidas, Kohli’s deal with the brand remained intact.

Meanwhile, as reported by CNBC18 TV, the two-time World Event winner has shifted to Agilitas Sports as its brand ambassador. Notably, the company is set up by the former managing director (MD) of Puma India Abhishek Ganguly. Furthermore, as per reports, Kohli will not only endorse the products of the company but will also have stakes in Agilitas Sports.

Abhishek Ganguly started Agilitas Sports in May 2023 and the company witnessed exponential growth in a few months. Recently, Agilitas Sports grabbed ?100 crore funding from Nexus Venture which exemplifies its rising influence in the sports industry.

While speaking with Mint, Abhishek Ganguly said that the company will use the funds to boost manufacturing capabilities and to launch new sportswear brands, either through acquisitions or partnerships with global and local brands.

“It’s a privilege to be part of a great list of athletes that Puma has. Not just today’s icons like Usain Bolt but also the brand’s rich history with Pele, Maradona, Thierry Henry, and others,” Virat Kohli said after signing the deal with Puma in February 2017.

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