Global investment bank Houlihan Lokey stated in its first assessment on the business organisation in addition to brand values for the Indian Premier League (IPL) that the independent brand value of the IPL is currently $3.2 billion, an increase of 80% from $1.8 billion in 2022.
According to the research, the impact of the media rights agreement signed alongside Viacom18 and Disney Star following a hotly contested auction has increased the business enterprise valuation of the IPL to $15.4 billion, increasing 80% from $8.5 billion in 2022.
According to the statement, IPL’s media rights have increased 196% in total during the 2017 and 2023 cycles, compared to a CAGR of 18% from 2008 to 2023. The IPL performs far better than the National Basketball Association (NBA), the English Premier League (EPL), and the Bundesliga in terms of broadcasting fees when compared on a per-match basis with other professional leagues around the world, coming in second only to the National Football League (NFL). The IPL’s broadcast price is $14.4 million, compared to the $35.1 million paid by the NFL.
This shift is evident in the remarkable viewership numbers: Harsh Talikoti
Harsh Talikoti, Senior Vice President, of Corporate Valuation Advisory Services of Houlihan Lokey said, “Created on the American style of franchise-based systems of hiring players, the IPL has established itself as a hugely lucrative sports league, along similar lines as the NFL and the NBA.”
According to Harsh, Viacom18’s strategic initiative to increase digital consumption in India has unquestionably rekindled the IPL’s long-needed excitement. “Besides the exponential growth in brand and business enterprise valuation of the IPL and the franchisees, it is interesting to note the prominent shift towards acceptance of digital platforms for sports consumption. This shift is evident in the remarkable viewership numbers witnessed during the current season on Viacom18’s OTT platform, JioCinema. However, Disney Star’s television viewing numbers were also very encouraging this year, achieving record levels.”
Fans react to IPL’s brand value increasing by 80%:
IPL brand value:
2022 – 14,688cr.
2023 – 26,438cr.
– A jump of 80% in the brand value! pic.twitter.com/ZsaLqaRrCt
— Mufaddal Vohra (@mufaddal_vohra) July 12, 2023
Bhai ye galat hai , this means 3 bn dollar valuation while very reliable agencies placed it well over 10 bn dollars after new media rights so somewhere near a lac crore
— ? (@cherrymeetha) July 12, 2023
All credit goes to one team and one person ???
— ? (@cricmahi7) July 12, 2023
But IPL brand value expanding at the cost of international cricket is not at all good for the game!! ?
— NK (@nirmal_indian) July 12, 2023
Jay Shah should appreciate the script writers
— . (@RebelStrFan) July 12, 2023
If rcb won trophy than they cross 50000 cr.
— Bhavyesh Makvana (@BhavyeshMakvana) July 12, 2023
No use just for filling their own pockets
— Steve (@Wasteoftime07) July 12, 2023
Brand value se ICC trophies nahi aati
— CricXP (@CricXP) July 12, 2023
IPL has got bigger and interesting due to auction. If other leagues was to change their gear and want growth they should also move to auction strategy. It is a like of star players. But no league can come closer to IPL. But IPL matches should not exceed more
— Sports syncs (@moiz_sports) July 12, 2023
IPL is just casually breaking records like it's no big deal. ?? I guess it's safe to say the league is batting its way to the bank with that impressive jump in brand value.
— SarcasmGPT (@SarcGPT) July 12, 2023
IPL killed the hunger of indian players for international trophy
— Afsar Noor (@ryan_afsar) July 12, 2023
Yeah but still no new talent in the team still betting on the old horses. Still there is no T20 trophy after 2007
— Overthinker (@forUiamAnnu) July 12, 2023
Lsg brand value and veiwership is lost coz their brand KL Rahul played half season
— The Upadhyay? (@the_upadhyayji) July 12, 2023
