In recent times, the Apex Council announced India’s share in the global tournaments for the 2023-27 cycle. They will now earn a massive 38.5 percent of the entire tournament’s revenue. In comparison to this, the likes of ECB and Cricket Australia will get a mere 6.89 and 6.25 percent respectively. It is quite close to the likes of Pakistan and New Zealand. Notably, in 2014, the likes of England, Australia, and India agreed to lion sharing.
Apparently, the three boards agreed that they will take a massive percentage of the global tournament revenues. However, with the Indian board getting 38.5 percent, it has left the likes of England and Australia thinking. Meanwhile, ESPNcricinfo drafted a parody letter by England and Australia to their Indian Counterparts.
ECB and Cricket Australia wondering where thing went wrong
“Dearest BCCI,
We hope you are well. Your president looks dashing on his magazine covers.
We are writing after receiving the new proposal at the ICC, which suggests the BCCI will receive 38.5% of the ICC’s net revenue over the next four years. As India is the nation that contributes the most to the media rights’ value, it is, of course, only right that the BCCI gain the most from the ICC’s profits.
However, we were dismayed to see that we receive a mere 6.89% and 6.25%, which is less than $40 million per year. This is almost as little as Pakistan and not much more than New Zealand.
Forgive us BCCI, but perhaps there is some mistake? Did we not come together as brothers in 2014 to carve out the greatest shares of the ICC’s net revenue between the three of us? Did we not together invent the reasoning for this lionising? How could this have possibly turned upon us?
We will of course not go so low as to seriously suggest that the global game is best served by an egalitarian spirit at the ICC, or that it may ultimately be counterproductive for one side to dominate all others at global events. The plan was to dominate them together.
Concerned,
The England and Wales Cricket Board and Cricket Australia,”
