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‘Trophies ki value pata hai tumhein’ – Fans react to IPL’s brand value increasing by 80%

According to recent reports, India’s franchise cricket league, the Indian Premier League’s brand value increased by 80%

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Global investment bank Houlihan Lokey stated in its first assessment on the business organisation in addition to brand values for the Indian Premier League (IPL) that the independent brand value of the IPL is currently $3.2 billion, an increase of 80% from $1.8 billion in 2022.

According to the research, the impact of the media rights agreement signed alongside Viacom18 and Disney Star following a hotly contested auction has increased the business enterprise valuation of the IPL to $15.4 billion, increasing 80% from $8.5 billion in 2022.

According to the statement, IPL’s media rights have increased 196% in total during the 2017 and 2023 cycles, compared to a CAGR of 18% from 2008 to 2023. The IPL performs far better than the National Basketball Association (NBA), the English Premier League (EPL), and the Bundesliga in terms of broadcasting fees when compared on a per-match basis with other professional leagues around the world, coming in second only to the National Football League (NFL). The IPL’s broadcast price is $14.4 million, compared to the $35.1 million paid by the NFL. 

This shift is evident in the remarkable viewership numbers: Harsh Talikoti

Harsh Talikoti, Senior Vice President, of Corporate Valuation Advisory Services of Houlihan Lokey said, “Created on the American style of franchise-based systems of hiring players, the IPL has established itself as a hugely lucrative sports league, along similar lines as the NFL and the NBA.”

According to Harsh, Viacom18’s strategic initiative to increase digital consumption in India has unquestionably rekindled the IPL’s long-needed excitement. “Besides the exponential growth in brand and business enterprise valuation of the IPL and the franchisees, it is interesting to note the prominent shift towards acceptance of digital platforms for sports consumption. This shift is evident in the remarkable viewership numbers witnessed during the current season on Viacom18’s OTT platform, JioCinema. However, Disney Star’s television viewing numbers were also very encouraging this year, achieving record levels.”

Fans react to IPL’s brand value increasing by 80%:

 

 

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